Softura Newsletter - July 2006

Softura is an organization that specializes in providing state-of-the-art software solutions on a wide range of platforms and application domains.

We leverage the strength of our Offshore Development capabilities to provide our clients with the highest quality product On Time. On Budget. Exactly as Promised.

Softura has been aiding Software Development projects for the likes of Mitsubishi, Chrysler, Microsoft, and the University of Michigan for over 10 years.

Books and Media

The Lexus and the Olive Tree
by Thomas L.Friedman

Amazon.com Review

Richard Lewis is the Director of Business Development for b1DEV, with over 30 years experience in Information Technology for HealthCare, Wholesale Distribution, and Accounting solutions for small and medium size enterprises. Rich is an experienced Executive/Entrepreneur with a background in Internet Start-ups, Electronic Medical Records, Accounting/Financial Systems, and Non-Profit and Religious Organizations.

Contact Rich Lewis
Director of Business Development,

(248)567 1152 Office

Email Rich Today

Introducing .(NET)ism

Softura is pleased to introduce a new philosophy behind rapid software development! The philosophy coined ".net(ism)" is the result of the expert experience and successful project track record of the Softura team.

.net(ism) has been streamlined and defined in order to strengthen communication between the Softura, teams, clients, and partners alike.

Learn more about .(net)ism...

“Obstacles are those frightful things you see when you take your eyes off your goal.” -Henry Ford

Softura acquires b1dev

Softura is pleased to announce that it has acquired 100% ownership in B1Dev.

The company B1dev focuses on providing solutions for SAP business One. Softura has had a team of developers working for over two year on providing Solutions for SAP Business One Resellers and was one of the first to enter this the Business one Market. Sense softura had been providing most of the resources to B1Dev it only made sense for them to assume control of company.

Full release...

IT Security Rides Offshore Outsourcing Wave

By Dawn Kawamoto
Staff Writer, CNET News.com

U.S. companies that outsource their IT security functions dramatically contributed to the volume of business sent overseas this year, according to a new survey.

The survey, released Thursday by the Computer Security Institute and the FBI, revealed dramatic changes in 2006 in the volume of offshore IT security work. Of the U.S. companies that indicated they farm out their security functions, the amount of work sent overseas in some cases doubled year over year.

Companies with an average revenue of less than $10 million outsourced 8 percent of their security functions overseas this year, compared with 4 percent last year, according to respondents. Midsize companies of $100 million to $1 billion in revenue also nearly doubled the work they sent offshore, from 7 percent last year to 13 percent this year.

Large corporations with more than $1 billion saw the biggest increase in outsourcing, sending 15 percent of their security functions offshore, up from 9 percent last year, according to the survey.

Although the volume of security functions sent overseas jumped significantly, the number of U.S. companies that use outsourcing has remained fairly stable. This year, 39 percent of the companies surveyed indicated they farm out varying degrees of their security work, compared with 37 percent last year.

In a preview of the survey last month, Robert Richardson, editorial director at the CSI, also noted that there was a decline in financial losses due to cybercrime in 2006 and fewer security incidents than in previous years.

Sales Talk: Are you asking the right questions?

By Russ Robert

As a sales professional it’s taken me many years to hone my skills as a one who asks questions and not the one who is the main focus of the conversation. I still need to improve but the more time I spend in sales the more I understand that questions are the key to uncovering the prospects pain (what keeps them up at night).

If your questions are open ended (not allowing the prospect to deliver a closed – yes or no answer) you allow the prospect to deliver a full answer which should allow them to vent about their issues or pain.

If questioning is done properly you prospect should be talking 70% of the time with you talking 20% of the time. I know the math doesn’t add up but I’m sure you get where I’m going.

Your value as a sales professional (commissions) is determined by the amount of information you gather not by the amount of information to deliver.

Remember, prospects buy for their reasons, not yours. So, in asking question after question you should uncover their reason for talking with you or inviting you in to visit them in the first place.

Visit us today online at www.softura.com for more information!