Digital Transformation Services

Organizations today need digital insights into markets, customers, sales, financials, and their own internal processes to stay ahead of the competition and deliver sustainable business performance.  Softura is a digital transformation company faithful to the experience of digital business, modern applications, cloud, predictive technology, IoT, and analytics/business intelligence. 


Only 41% of companies have a digital strategy. –Harvey Nash

There is a need to go beyond the customary approaches to data.  For quicker and better decisions, one must learn to cope with and build on the high volume and velocity of real-time structured and unstructured data in different formats.  Softura will help “transform” your business by providing the digital levers and dials needed to guide your business forward to achieve its goals. We provide customers with remarkable customer experiences and provide them with a sustained competitive advantage. By enabling digital transformation, and through the process of digitizing your business; your business grows, prospers, and becomes more data-driven & collaborative.

Softura has worked from the shop floor to service management ensuring customer satisfaction at ever step. Providing a strategy and technology road map specific to the customers needs. We hold strong partnerships with leaders in IoT such as Microsoft and Sharepoint. On the back end, being a Microsoft gold partner, we know where the technology is leading before the public is aware and passing that leading knowledge onto our customers. Although every customer and case is unique, there are many common problems. We are able to jumpstart from our past experiences and find a solution faster with using a unique solution for a common problem.   


IoT | Internet of Things

Connected Vehicle

Analytics & BI

AI - Artificial Intelligence & Bots



Modern Applications


 Softura helps clients solve business issues:

  • Old / Legacy applications causing problems?
  • Is consolidation of data for one single source of truth needed?
  • Are you looking to assess the feasibility of cloud migration?
  • Is mobile development a priority for your organization?
  • Do you know how SharePoint can streamline collaborations and operational issues?
  • Would data analytics & business intelligence help propel your business goals?

Softura | Digital Transformation Support

Digital transformation is comprised of four main pillars: Engaging customers, empowering employees, optimizing operations, and transforming products. Softura offers software solutions which enable our customers to engage their customers, empower their employees, and software solutions which allow your business to optimize operations and transform products.

When companies do these four things, these businesses will dramatically shift their business worldview, becoming a transformative enterprise which leverages big data, predictive analytics, cloud computing, and collaboration. Softura’s software services are uniquely positioned to provide solutions which enable your business to become digitally transformed.

Microsoft has a 4-level framework for understanding digital transformation which is particularly beneficial from Softura’s digital transformation standpoint.

“Leaders in digital transformation generate an average of $100 million more in additional operating income each year.” – Microsoft

In the world of digital transformation, the name of the game is customer experience. Digitally transformative companies ensure their customers have best experiences with their products, transforming one-time purchases into repeat customers who heap praise on the businesses they work with and purchase from.

The key concept in the context of engaging customers is personalization. Digital transformation means a trend towards a personalized customer experience, contrasted with a one-size-fits-all business methodology.

5 out of 6 millennials are communicating with companies today. – Microsoft

Leveraging the tools of digital business such as big data, analytics, cloud, and collaboration, digitally transformed companies achieve a complete data view of the customer. These businesses learn about user behaviors and nuances of both behavior and identity in order to provide a complete customer experience which leaves rave reviews.

The ability of digital transformation to help businesses understand customers has never been stronger. With the advent of big data and analytics, businesses now learn major insights about the customer, and understand customer behavior with more fluency than ever before. Businesses can design and customize customer experiences, enhancing personalization and focusing on the needs and goals of the customer himself. In such a fashion, companies buying into digital transformation through big data, analytics, and the cloud have the insight to market and sell products to target markets which are well understood through data and insight.

Just as imperative to digital transformation is the movement to uplift and empower your own employees. Rather than seeing employees as basic assets, consider the value you can add to your employees lives, and the resultant value those employees will then deliver to your business. Thus, digitally transformed companies are turning to remote work opportunities and the leveraging of mobile technology for the purpose of giving employees the freedom and opportunity to get things done in a digital world.

32.6% of American workers are engaged in their workplace – Gallup 

A key feature of digital transformation is mobility – mobility of people, mobility of processes, and mobility of technology. Plus, now mobile technology is so readily available for both business and personal use.

With the enhancement of workplace experiences from digital benefits and features, companies remarkably improve productivity gains at the workplace, enhancing the profitability of their businesses. The key to this productivity and profitability is found in a data-driven culture. With data-driven cultures, businesses leverage the many insightful and collaborative digital transformation tools (such as Microsoft SharePoint, Power BI, and Azure) to gain valuable information about how to improve internal and external processes. By keeping track of optimal performances and work bonuses, businesses can use the power of data to create opportunity for greater work productivity. This technology can be best implemented in departments such as marketing, operations, human resources, sales, IT, and more.

According to Microsoft, the 4 pillars of Employee Empowerment are Strategy, Data Driven Culture, Simplified Processes, and Skills.

With Strategy, businesses are encouraged to be multi-disciplinary and intentional about the priorities of employees and the processes they might employ, with a keen eye towards best practices at work. Businesses are also encouraged to build cultures focused both on improving the lives of the customer and focused on a growth orientation.

With Data Driven Culture, you use the data in your company’s grasp to gain insight about your workplace employees, and their behaviors. Then, based on the data you have at your fingertips, you can make strategic decisions which then lead to growth of bottom lines and enhanced profitability.

With Simplified Processes, human resources (HR) is able to automatize many previously manual processes, resulting in both productivity gains and new models of doing business which can lead to bringing on board better talent and employees not just with more capability but the drive to succeed and prosper with the company.

And with Skills, businesses are encouraged to invest in skills development and invest in employee training, for the purpose of creating more opportunities to build a business which operates successfully in a digitally transformed world.

Optimizing Operations is the next main pillar of digital transformation. Manufacturing companies, automotive companies, information companies, and others are all seeking to leverage new technologies such as the Internet of Things (IoT), predictive analytics, and sensors to transform the picture of operations from an 8 bit drawing to an 80 megapixel masterpiece.

The worldwide IoT market will grow from $655.8 billion in 2014 to $1.7 trillion in 2020. – Deloitte

The bigger picture to optimizing operations is enhanced opportunities for improved service models. This service is enhanced through the greater collection of data to provide analytical insight, and provide answers to customer needs.

Microsoft put thought into how to rethinking the concept of Optimizing Operations, and their recommendations are as follows:

  • Harness technology for the next level of efficiencies
  • Use digital platforms to reduce delivery time-frames
  • Test new products and services at a fraction of the cost
  • Anticipate and solve customer issues

One main pillar of digital transformation in the context of Optimizing Operations is predictive analytics. With predictive analytics, you can actually anticipate customer and employee behavior, and identify time-sensitive trends which can come true. Because of the adaptive ability of Azure to predict behavior, you get business intelligence which provides the following information:

  • When to position advertising at the exact moment when a customer wants to buy from you
  • Predict when your manufacturing is performing at the highest level, based on trends of peaks and valleys
  • Anticipate which people in your city want to attend local classes, and when
  • Predict buying trends
  • Predict peaks and valleys in productivity for your employees and optimize their performance
  • Predict cost savings through tracking of procurement expenses over time

Another main pillar of digital transformation in the context of Optimizing Operations is the Internet of Things (IoT). With Internet of Things technology, the ability to connect devices through the cloud, and have them communicate with each other, allows machines to intelligently optimize their own performance, and enhance the productivity off the machines, manufacturing equipment, and technology.

Digital transformation provides the opportunity to leverage cloud, big data, analytics, and business intelligence abilities to transform the way products are imagined, designed, and crafted. Digital transformation lets you leverage data in multiple ways to accentuate, improve, and enhance the quality of your products in relation to your customer experience.

95% of the top 100 largest enterprise software companies will have integrated cognitive technologies into their products by 2020. – Deloitte

Through the power of foresight, predictive analytics enables your business to respond to data which tells you about the customer behavior related to your products. Many corporations gather data about their customers’ behaviors for the purpose of understanding how their customers interact with their products, so as to make better business decisions which can lead to more purchases and bigger revenues.

Now, through the power of predictive analytics and business intelligence, businesses can look to their data in visualized form to ascertain the trends of customer behavior which can guide future product development decisions. This power of foresight enables businesses to directly and aptly gather data and then anticipate changes to customer behavior in order to design and build products which better serve customer needs in the future.

Digital transformation in products also allows businesses to prepare digital experiences for their customers around physical products. In other words, businesses can create web sites, prepare apps, and engage their customers around mobile experiences which add value to the product. Such is the nature of the digital transformation of products. Additionally, businesses can leverage not just data and analytics but social media as well to gain insight about how to better serve their customers.

Leveraging over 20 years of success, Softura is a global software development and modern technology consulting company. Our mission is to innovate the world one technology solution at a time! Simply put - we design, code, and deliver complex architecture, applications and systems that are built upon leading modern technologies. Our global headquarters is in Farmington Hills, MI and we are a proud Microsoft Gold Partner.

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Call us at (248) 859-4987 or email to get started or request a personalized complimentary consultation.  Your no-obligation consultation with one of our experts will answer your questions, cover Softura’s capabilities, and review your potential project’s time-frame along with the associated cost/options available.  From there we will swiftly develop a no-obligation project proposal custom tailored to solve your company’s specific needs.

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