In order to remain competitive in an era of innovation and constant change, it’s imperative that businesses embrace a digital culture. If you look at the patterns of success and failure, you’ll discover that companies don’t ‘fail’ because of their inability to implement the right technology. Rather, they often fail because they neglect to implement cultural and organizational norms to sustain those changes. Studies show that a third of key decision-makers in companies believe that true digitization can only occur if there’s a company-wide understanding of digital trends.
Believe it or not, there are still a number of companies trying to figure out how to embrace the digital culture today. The first thing you need to know about driving a digital culture is that it will shake things up in a manner that you might not be comfortable with. You might have to revisit and replace your current operational models, break down silos, work collaboratively, and embrace a work spirit that’s new to you. Here’s a few ways you can embrace digitization by informing, engaging, empowering, and transforming corporate culture:
Technology isn’t something that should be handled by professionals. We’re at a stage in the digital revolution wherein every individual and organization is technologically competent to a degree. As such, rather than implementing a complete digital transformation, we need to focus on digital maturity and fine-tuning.
One of the key factors of embracing a digital culture is that it necessitates transparency. Transparency is where we can start embracing this new digital culture. In order to achieve transparency, leadership can start by communicating key developments with their team through internal memos, blogs, forums, social media platforms, or apps like Slack. These channels increase communication and transparency within the company, ensuring that everyone is on the same page and has a direct line of communication with leadership.
Employees are far more productive when they work with each other rather than against each other or in isolation, (aka silos). When employees work together with each other, the corporate workflow increases, and greater ideas are more likely to arise.
There’s no room for silos in an effective digital culture. In fact, creative thinking and sharing of knowledge is a key aspect of digitization. For example, if IT and customer service were to interact with each other, they would be able to offer better feedback on how technology can be used to enhance the customer experience. If marketing and sales worked closely, they’d be able to approach clients with a unified and consistent message.
In order to boost a company’s collaborative spirit, leaders should engage their teams in team-building exercises. Doing so will allow employees to start seeing their coworkers as individuals and people more than just their designated company labels. As they empathize with each other and develop a better relationship, they will bring that collaborative spirit into the workplace as well.
Regardless of how well-versed your employees might be in handling technology; it will still benefit your business to offer a company-wide training and development program.
It’s true that not all employees need to be a specialist in implementing digital strategies, however, some just require a basic understanding of their role, where others may need specialist training. As such, you can structure a series of digital training programs to meet all levels of requirements so that your employees are trained in the area of a digital endeavor that they need for their day-to-day work.
It’s also beneficial for businesses to avail of an online Learning Management System. This allows the employees to imbibe the digital knowledge at their leisure, or go back to it whenever they feel the need for an upgrade or whenever a project comes up requiring a certain set of digital skills.
Risk-taking doesn’t have to be something drastic and frightening with the potential to shake your entire business. When it comes to digitization, risk-taking simply refers to experimenting with digital trends that have the potential to benefit your organization, either immediately or in the future. An effective way to do this is for leaders to encourage their employees with incentives to come up with new and innovative ideas that can transform the workplace, culture, day-to-day activities and the overall business.
In the fast-paced environment, pushing your employees to take risks and try new things is one of the best ways to ensure you maintain a competitive advantage in the digital age. However, this is only achievable if employees are empowered with the skills, mindset, and technical ability to take advantage of the data and insights available to them. A common approach to is to bring in external talents from the digital world that can help train or assist your organization on ways to generate new ideas and disruptive ways of thinking that you may not be used to or have even considered.
Every member of the team must be customer-oriented in their mindset. Everything you do must be geared towards how it can benefit the customers and enhance their experience. After all, a market is driven by the customers and the demand base. As such, you must make all the changes to embrace a digital culture with your target demographic in mind.
Looking Ahead to The Future
Being digital offers endless opportunities for a business and an attractive environment for attracting and retaining employees in a competitive world. Each of the factors mentioned above can help you as you look to drive a digital culture in your business. To learn more about how you can drive a digital culture and enhance your organizations digital transformation, reach out to our experts to see how we can help.