Employees are also far more productive when they work with each other rather than against or in isolation (aka silos). Teamwork has always been essential, but how employees collaborate in today's digital world is changing. Employees in multiple locations or working remotely must be able to connect and collaborate on projects easily. While there are now many tools designed to connect people through video meetings, real-time messaging, and content sharing, these tools aren't effective unless employees are encouraged to use them and are proficient. In a digital culture, leadership must provide training on these tools and promote their use.
Why is collaboration so important?
Collaboration improves productivity - According to research by IDC, the cost of not being able to find the right information at the right time is about $3,300 per employee. This inability to access data generally occurs when information is siloed within different communication environments. Collaboration tools combine information into a unified environment, helping eliminate lost time and integrating workflows.
Collaboration improves customer service - Collaborative software is also highly effective at improving customer service. Employees can access files in real-time and resolve issues quickly or direct calls to the right person if need be.
Collaboration eliminates silos - There's no room for silos in an influential digital culture. In fact, creative thinking and sharing of knowledge are crucial aspects of digitization.
- For example, if IT and customer service were to interact, they could offer better feedback on how technology can be used to enhance the customer experience.
- If marketing and sales worked closely together, they could develop a unified and consistent message to potential customers.
In addition to providing the right tools, leaders can boost a company's collaborative spirit by engaging their employees in team-building exercises. Doing so will allow employees to start seeing their co-workers as individuals rather than their designated company labels. As they empathize with each other and develop better relationships, they will naturally bring that collaborative spirit into the workplace.