Sell AI delivery without building an AI practice — May 21 Webinar
Live Webinar

MSPs and VARs :
Win $1M - $5M AI Deals in 2026

Sell AI delivery without building an AI practice.


Join this 25-minutes session to learn how successful partners uncover AI opportunities already present in their customer accounts, prioritize the right use cases, and move from AI conversations to real business outcomes, while remaining customer-focused and leveraging expert delivery support.

Date
Wednesday, June 242026
Time
3:00 PM ET25 minutes
Format
Live + Q&ARecording sent after

Thanks for registering for the Live VAR Webinar


See you on June 24

The Systems behind it :

AI opportunities are increasingly becoming part of customer conversations. This session explores how VARs and MSPs can participate through Softura’s proprietary AI solutions: FORGE, PULSE, and Winbase along with scalable delivery support, without building a full internal AI practice.

  • FORGE – Production AI delivery model
  • PULSE – AI use case lifecycle platform
  • Winbase – Sales intelligence platform/tool
Who should attend

Built for people who sell IT services. Not for people who buy them.

This webinar is for you if you are:

  • The CEO, COO, or VP Sales of an IT services firm, MSP, or VAR
  • A practice lead evaluating whether to add an AI practice to your portfolio
  • A channel director at a software or hardware vendor exploring AI co-sell
  • For VARs and MSPs serving small and mid-market organizations
  • A sales leader tired of losing AI conversations to consultancies your clients can't afford

This webinar is not for:

  • End buyers shopping for an AI consulting engagement
  • Job seekers exploring careers in AI
  • Investors evaluating the AI services category
  • Software vendors looking to integrate with FORGE

If you fit one of these, the recording will still be available — but the live Q&A is structured for active partner-prospects with real pipeline questions.

Meet your speakers

Live, on camera. Both speakers stay for full Q&A.

MM
CEO · Softura

Mark Murphy

Founder & CEO, Softura · 20+ years building enterprise software at scale

Mark founded Softura in 2003 and has spent the last two decades building production software for mid-market and enterprise clients across manufacturing, financial services, and healthcare. Softura's offshore delivery model has shipped hundreds of mission-critical applications, and the company's 200+ engineer ODC in Chennai is the foundation that makes the FORGE economics work.

Mark presents the partner program, the economics, and the 90-day activation path. He stays on for the full Q&A — every question gets answered, including the hard ones about commercials and delivery risk.

RR
AI MASTER · SOFTURA

Randy Roberts

AI Master, Softura · Leads FORGE technical delivery and Winbase enablement

Randy runs the technical side of every FORGE engagement and has built more Winbase Solution Spaces than anyone on the team. He's the one who's seen the platform turn cold prospects into deal-ready briefs hundreds of times — and what happens to a partner rep's confidence the first time they see it.

Randy is running the Winbase live demo personally. He'll pick a prospect from the registered audience, build the brief in real time, and walk through every artifact the platform generates. Live demo · no rehearsal · no PowerPoint.

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