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How MSPs & VARs Can Launch an AI Practice Without Adding Headcount

Identify, prioritize, and deliver high-value AI opportunities

Discover how to identify AI opportunities, qualify and prioritize high-value AI initiatives, and deliver enterprise AI solutions through a proven partner-led model without building an internal AI practice.

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Wednesday, June 24 2026

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3:00 PM ET

Hosted by

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Mark Murphy , CEO & Founder, Softura

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David Curran , Partner Strategy Leader, Softura

Best Suited For

AI demand is growing. Are you ready to capitalize on it?

This Session Is Relevant For

  • MSP and VAR owners, executives, and business leaders
  • Solution architects and technical leaders evaluating AI service delivery
  • Channel and alliance leaders building AI partnerships and go-to-market strategies
  • Sales leaders and business development teams looking to expand AI revenue opportunities
  • Services managers and practice leaders exploring AI practice development

From AI Opportunity to Business Outcomes

Customers are no longer looking for technology procurement alone they're looking for trusted advisors who can guide them on business outcomes, automation, and AI adoption.

This session explores how Softura's integrated AI ecosystem: Winbase, Pulse, Forge, ODC, and Wintegrity, helps partners identify opportunities, deliver enterprise AI solutions, and expand customer relationships without building an internal AI practice.

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How to participate in AI opportunities without building a dedicated AI practice from scratch.

How Softura's unified AI ecosystem helps partners identify opportunities, deliver AI solutions, and expand customer relationships over time.

How to capture, prioritize, govern, and measure AI initiatives that deliver measurable business value.

How to move AI initiatives from concept to production through a proven AI delivery model.

How Softura's flexible partner engagement models help MSPs and VARs accelerate AI delivery while minimizing risk and investment.

Sell AI delivery without building an AI practice — May 21 Webinar
What you'll see

A Practical Walkthrough of AI Opportunity Discovery and Delivery

Watch the complete AI opportunity lifecycle—from discovering AI opportunities and prioritizing high-value initiatives to moving approved AI solutions into production and measuring business outcomes.

01

See AI Opportunities Captured and Prioritized

Watch how business users submit AI ideas, score them based on business value, implementation effort, and ROI, and automatically build a pipeline of high-impact AI opportunities

02

Learn How to Prioritize AI Initiatives

Discover how AI use cases are evaluated, governed, and prioritized using business cases, ROI projections, ownership, and delivery readiness—helping organizations focus on the initiatives that deliver the greatest business value.

03

Move AI Initiatives into Production

See how approved AI initiatives move into delivery through a proven AI delivery model, helping organizations accelerate implementation while minimizing risk and delivering measurable business outcomes.

FAQ

Do I need an internal AI team to participate?

No. Softura provides a turnkey AI delivery model, so an internal AI team is not required. Partners can remain engaged with their customers while Softura provides the delivery expertise, with customer involvement tailored to each engagement. 

What partner engagement models does Softura offer?

Softura offers three engagement models: ReferralResale, and White-Label. This flexible approach allows partners to participate in AI opportunities in a way that aligns with their business model and customer relationships. 

How does Softura help partners identify AI opportunities?

Softura's AI Partner Ecosystem helps partners identify AI opportunities, deliver enterprise AI solutions, and expand customer relationships. Winbase, Pulse, and Forge work together to move AI initiatives from opportunity discovery to production. 

How does Pulse help organizations manage AI initiatives?

Pulse helps organizations capture, prioritize, govern, and measure AI initiatives through a structured platform. It enables customers to build an AI roadmap, track business value, and accelerate implementation with over 140 pre-built AI use cases. 

Ready to Capture the AI Opportunity?

See how you can deliver enterprise AI solutions without building an internal AI practice.

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