MSPs and VARs :
Launch Your AI Revenue Practice in 2026

Build, scale, and deliver AI solutions without increasing operational overhead.

In this 25-minutes webinar, discover how VARs and MSPs are generating recurring AI revenue from existing customers, identifying high-value opportunities, and delivering successful AI initiatives without hiring AI specialists or taking on delivery complexity.

Date

Wednesday, June 24

2026

Time

3:00 PM ET

25 minutes

Format

Live + Q&A

Recording sent after

Live Webinar , Wednesday, June 24

Why AI Changes the VAR Model ?

AI opportunities are increasingly becoming part of customer conversations. This session explores how VARs and MSPs can participate through Softura’s proprietary AI solutions: FORGE, PULSE, and Winbase along with scalable delivery support, without building a full internal AI practice.

video 1

Webinar Recording Available

How VARs and MSPs are approaching AI opportunities without building a full AI practice

How to turn existing customer relationships into recurring AI revenue opportunities

How to identify AI opportunities already hiding inside your current customer accounts — with insights from Winbase

How partners are using PULSE to prioritize AI opportunities and FORGE to move from AI conversations to real customer outcomes

How Softura helps with architecture, delivery, and execution, while you stay customer-facing

Sell AI delivery without building an AI practice — May 21 Webinar

The Systems behind it :

AI opportunities are increasingly becoming part of customer conversations. This session explores how VARs and MSPs can participate through Softura’s proprietary AI solutions: FORGE, PULSE, and Winbase along with scalable delivery support, without building a full internal AI practice.

  • FORGE – Production AI delivery model
  • PULSE – AI use case lifecycle platform
  • Winbase – Sales intelligence platform/tool
Who should attend

Built for people who sell IT services. Not for people who buy them.

This webinar is for you if you are:

  • The CEO, COO, or VP Sales of an IT services firm, MSP, or VAR
  • A practice lead evaluating whether to add an AI practice to your portfolio
  • A channel director at a software or hardware vendor exploring AI co-sell
  • For VARs and MSPs serving small and mid-market organizations
  • A sales leader tired of losing AI conversations to consultancies your clients can't afford

This webinar is not for:

  • End buyers shopping for an AI consulting engagement
  • Job seekers exploring careers in AI
  • Investors evaluating the AI services category
  • Software vendors looking to integrate with FORGE

If you fit one of these, the recording will still be available — but the live Q&A is structured for active partner-prospects with real pipeline questions.

Meet your speakers

Live, on camera. Both speakers stay for full Q&A.

MM
CEO · Softura

Mark Murphy

Founder & CEO, Softura · 20+ years building enterprise software at scale

Mark founded Softura in 2003 and has spent the last two decades building production software for mid-market and enterprise clients across manufacturing, financial services, and healthcare. Softura's offshore delivery model has shipped hundreds of mission-critical applications, and the company's 200+ engineer ODC in Chennai is the foundation that makes the FORGE economics work.

Mark presents the partner program, the economics, and the 90-day activation path. He stays on for the full Q&A — every question gets answered, including the hard ones about commercials and delivery risk.

RR
AI MASTER · SOFTURA

Randy Roberts

AI Master, Softura · Leads FORGE technical delivery and Winbase enablement

Randy runs the technical side of every FORGE engagement and has built more Winbase Solution Spaces than anyone on the team. He's the one who's seen the platform turn cold prospects into deal-ready briefs hundreds of times — and what happens to a partner rep's confidence the first time they see it.

Randy is running the Winbase live demo personally. He'll pick a prospect from the registered audience, build the brief in real time, and walk through every artifact the platform generates. Live demo · no rehearsal · no PowerPoint.

© 2026 Softura - All Rights Reserved