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Softura - Careers

A World-Class Company, Developing World-Class Software, with World-Class Talent

SEO Lead

Department

Digital Marketing

Experience

5+ Years

Location

Chennai

Key Responsibilities

  • SEO Strategy Development : Develop and execute a comprehensive SEO strategy, including on-page, off-page, and technical SEO, Conduct keyword research and analysis to guide content teams for optimized content creation.
  • Website Optimization : Optimize website content for search engines and user experience. Perform regular site audits to identify areas for improvement and compliance with SEO best practices.
  • Performance Analysis : Monitor and analyze SEO performance metrics using tools like Google Analytics, SEMrush etc. and generate meaningful reports.
  • Content Strategy Collaboration : Collaborate with content team to ensure SEO best practices are followed. Guide content strategy with insights from keyword and market research.
  • SEO Trends and Updates : Stay updated with the latest SEO trends, Google algorithm updates, and best practices and Implement changes in strategy to adapt to search engine updates.
  • Backlink Strategy : Create and guide the team to create valuable backlinks that can help site traffic and DA.
  • Team Leadership : Lead and mentor SEO team.

Qualifications

• Bachelor’s degree in marketing, Information Technology, or related field
• Proven experience as an SEO Lead/Manager or similar role
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, SpyFu)
• Knowledge of HTML/CSS and website administration
• Experience of using AI tools (Preferred)
• Experience of working on PPC campaigns (Preferred)
• Experience of working in the Software/IT industry or with Software/IT clients
  • Bachelor’s degree in marketing, Information Technology, or related field
  • Proven experience as an SEO Lead/Manager or similar role
  • Strong understanding of search engine algorithms and ranking methods.
  • Experience with SEO tools (e.g., Google Analytics, SEMrush, SpyFu)
  • Knowledge of HTML/CSS and website administration
  • Experience of using AI tools (Preferred)
  • Experience of working on PPC campaigns (Preferred)
  • Experience of working in the Software/IT industry or with Software/IT clients

 Skills

  • Good verbal and written communication skills.
  • Strong leadership and team management abilities.
  • Inter-team communication – with sales, UI, content, and marketing team members.
  • Ability to work in a fast-paced, deadline-driven environment.

Apply Now

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