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Softura is a global software development and modern consulting company that leverages more than 20 years of success to design, code and deliver complex architecture, applications and systems built on leading modern technologies.


Softurians use digital solutions to innovate, accelerate and improve the way the world works. Explore Softura careers today to see how you can help reinvent the way business is done.


Softura works with thousands of clients across hundreds of industries to deliver forward-thinking solutions.

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Are you a current or past Softura client with a question? Curious about working with us? Or did you just happen on our site and want to connect? Whatever your need, reach out to us!


Explore the industries and verticals Softura is currently transforming with our breakthrough technologies.


Softura’s thought leadership helps your company gain the competitive advantage you need for the Fourth Industrial Revolution.


Softura works with industry-leading technology disruptors to deliver our clients best-in-class tech solutions.

AI Automation Workshop

We will document and prioritize your use cases for AI automation and provide you a personalized “AI Automation Roadmap” to help you get started on your journey to building a digital workforce.

AI & Machine Learning Development Services

Accelerating your company’s digital transformation by solving complex business problems without human intervention.

Application Development

A uniquely custom software development solution that maximizes the value you receive from your IT investments and fuels your innovation.

Business Intelligence/Analytics

Intelligent solutions to reimagine your business strategy that will scale your data and keep it secured.

Clinical Research Management Application

Accelerate your clinical research management with a fully-integrated solution designed to increase efficiency, view real-time data and track key milestones.

Cloud Enablement

Unique and innovative ways to modernize and optimize your business while decreasing costs.

Industry 4.0/Smart Manufacturing

A new surge of technology—knowledge and resources that empower the manufacturing sector, take production to the next level and revolutionize the way information is managed and shared.

Internet of Things (IoT)

Connecting the physical and digital world in real-time to create actionable intelligence every step of the way.

Mobile Development

A turn-key end-to-end mobile solution for enterprises to achieve optimal productivity and security while reducing costs.

Portals and Collaboration

Communication solutions that use industry-leading collaboration software—such as intranets, complex workflows and portals with a custom environment—to enhance your organization’s productivity.

Technology Consulting

Sustainable business solutions—delivered with strategic development, implementation and management, straight to the intersection where digital meets physical.

Team As A Service

Our TAAS Model allows you greater agility and personnel flexibility to achieve your desired business outcomes faster.

Transform Your Data into Actionable Insights

Posted on July 16, 2019 at 6:13 pm

Having the right data at the right place, at the right time, can help you discover market opportunities, improve quality, speed up production or delivery, and help you outmaneuver the competition. The right data can help you do so more efficiently – thus more profitably. The problem with these seemingly simple goals is that they get a lot of lip service without driving action.

The Information Age has ushered in an era of Big Data to support business decision making.

Big Data knows everything and wants to tell you all about it so you can make better business decisions. But Data Mining provides such a rich opportunity that it is easy to fall into the trap of analysis paralysis. While traditional data aggregators continue to collect ever more time tested data points around consumer preferences and social trends that influence markets, from ever larger and more segmented audiences, the Internet of Things (IoT) adds a staggering amount of new data. Sooner or later we face the question of how to parse that data to inform intelligent action.

Albert Einstein famously said, “the more I learn, the more I realize how much I don’t know.”

Clouds of bits and terabytes, event reports, and moving average projections based on standard deviations can obscure the vision of managers trying to land meaningful projects on time and within budget.

Marketing has become a data-driven hard science built on psychology, sociology, behavioral studies, and metrics like time on page, bounce rates, click-through rates, A/B testing and other techniques supported by google analytics data.

Things like Google Analytics, Time On Page, Bounce Rates, Click-Through Rates (CTR), Abandoned Carts, Returning Users, Artificial Intelligence, Predictive Modeling, and Remarketing Ad Strategies have changed the game.

Newer Kanban-style manufacturing control systems with goals of Just in Time (JIT) inventory management for lean manufacturing have given way to even more sophisticated Enterprise Resource Planning (ERP) systems.

End to end Value Chain Engineering, Process Control, Agile Project Management techniques, the Internet of Things (IoT), and sophisticated Electronic Data Interchange (EDI) systems have been implemented to create more, better products delivered to the market faster and at a lower cost.

Data Science is an emerging field that can be applied to everything from marketing to value chain and even human resources. Minute details are collected at every moment and fed into a centralized pattern matching, categorizing, and decision tree system that can be parsed using algorithms to help produce new and actionable insights. If you don’t have this kind of talent in house, then it might be a good idea to obtain contract help from specialists.

Which theories should be tested first? How many variables should we consider? How do we prioritize them? Should we be more concerned with size, speed, rate of acceleration, or location? In the race to acquire data and analyze it, don’t forget that it takes smart people to ask the right questions, measure the right things, and introduce logic and segmentation to drive action.

Better questions produce better answers. What do stakeholders actually want? Which segments are moving fastest? Where is the market really headed and why? What action steps can we take right now to get there ahead of the competition?

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Transform Your Data into Actionable Insights

by emma time to read: 2 min