The AI execution gap
Why every reseller has clients asking for AI — and almost none can profitably deliver. The structural problem in the channel right now.
A 30-minute live session for IT services firms, MSPs, and VARs. See a live AI deal brief built from a cold prospect in 12 minutes. Walk away with the math on adding $1M+ in recurring AI revenue to your portfolio — without hiring AI engineers, building delivery, or owning execution risk.
This isn't a thought-leadership webinar. It's a working session. By the end of 30 minutes you'll have seen a live deal built, the math on partner economics, and a path to add a recurring AI revenue line to your business in 90 days.
We'll pick a real prospect from the audience and build a complete deal playbook in real time using Winbase — research, pain quantified in dollars, solution map, and seven sales artifacts. No prep. No rehearsal.
The exact economics of how a Regional partner with five active deals earns $84,000/month — and a Strategic partner earns more. Worked example. No hand-waving. CFO-ready.
The day-by-day activation plan that turns a signed partner agreement into your first FORGE proposal in proposal stage. Five phases. Every day has an owner.
Every minute earns its place. The Winbase live demo at minute 7 is the centerpiece — it's the moment that changes how attendees think about AI sales for the rest of their career.
Why every reseller has clients asking for AI — and almost none can profitably deliver. The structural problem in the channel right now.
FORGE, PULSE, Winbase, ODC, Wintegrity — five pieces wired together. Why no competitor has all of them in one platform for the channel.
We'll pick a prospect from the registered audience and build a complete brief live — prospect research, pain quantified in their numbers, solution map to your portfolio, and seven ready sales artifacts. Real prospect. Real time. Real result.
How an AI engagement goes from scoping to production in 12 weeks. The 18% / 20% / 22% margin structure. Worked example: five M-tier deals = $84K/month commission.
From signature to first deal in proposal in 90 days. Five phases. What you commit; what we deliver; what success looks like at Day 90.
Three ways to engage with the partner program. Live questions from registrants. The application form opens immediately after the session.
If you fit one of these, the recording will still be available — but the live Q&A is structured for active partner-prospects with real pipeline questions.
Mark founded Softura in 2003 and has spent the last two decades building production software for mid-market and enterprise clients across manufacturing, financial services, and healthcare. Softura's offshore delivery model has shipped hundreds of mission-critical applications, and the company's 200+ engineer ODC in Chennai is the foundation that makes the FORGE economics work.
Mark presents the partner program, the economics, and the 90-day activation path. He stays on for the full Q&A — every question gets answered, including the hard ones about commercials and delivery risk.
Randy runs the technical side of every FORGE engagement and has built more Winbase Solution Spaces than anyone on the team. He's the one who's seen the platform turn cold prospects into deal-ready briefs hundreds of times — and what happens to a partner rep's confidence the first time they see it.
Randy is running the Winbase live demo personally. He'll pick a prospect from the registered audience, build the brief in real time, and walk through every artifact the platform generates. Live demo · no rehearsal · no PowerPoint.