Whiite Logo Softura 2 Softura

Webinar Archives

VARs: Win $1M - $5M AI Deals in 2026

Sell AI delivery without building an AI practice.

Your customers already expect AI outcomes. See how Softura’s proprietary AI solutions: FORGE, PULSE, and Winbase help VARs and MSPs pursue AI opportunities without building internal AI delivery teams from scratch.

Hosted by

Mark Murphy, CEO & Founder, Softura

Held on

21st May 2026 at 3 PM ET

Date

Thursday, May 21

2026

Time

3:00 PM ET

30 minutes

Format

Live + Q&A

Recording sent after

Best Suited For

Your customers are asking for AI. Are you ready to deliver?

This Session Is Relevant For

  • CEOs, COOs, and VP Sales leaders at VARs, MSPs, and IT services firms
  • Channel and alliance leaders evaluating AI co-sell and delivery expansion opportunities
  • Technology partners seeking a scalable operating model for AI opportunity execution
  • Regional resellers exploring how to add AI-led services without building large internal AI organizations
  • Sales leaders looking to increase wallet share through AI-driven business outcomes

Why AI Changes the VAR Model ?

AI opportunities are increasingly becoming part of customer conversations. This session explores how VARs and MSPs can participate through Softura’s proprietary AI solutions: FORGE, PULSE, and Winbase along with scalable delivery support, without building a full internal AI practice.

video 1

Webinar Recording Available

How VARs and MSPs are approaching AI opportunities without building a full AI practice

How to turn existing customer relationships into recurring AI revenue opportunities

How to identify AI opportunities already hiding inside your current customer accounts — with insights from Winbase

How partners are using PULSE to prioritize AI opportunities and FORGE to move from AI conversations to real customer outcomes

How Softura helps with architecture, delivery, and execution, while you stay customer-facing

Sell AI delivery without building an AI practice — May 21 Webinar
What you'll see

Three things you can't get from a deck.

This isn't a thought-leadership webinar. It's a working session. By the end of 30 minutes you'll have seen a live deal built, the math on partner economics, and a path to add a recurring AI revenue line to your business in 90 days.

01

A live AI deal brief built in 12 minutes.

We'll pick a real prospect from the audience and build a complete deal playbook in real time using Winbase — research, pain quantified in dollars, solution map, and seven sales artifacts. No prep. No rehearsal.

02

The math on $1M+ in recurring AI revenue.

The exact economics of how a Regional partner with five active deals earns $84,000/month — and a Strategic partner earns more. Worked example. No hand-waving. CFO-ready.

03

A 90-day path from signature to first deal.

The day-by-day activation plan that turns a signed partner agreement into your first FORGE proposal in proposal stage. Five phases. Every day has an owner.

FAQ

Questions VAR & MSP Leaders Are Asking

Do we need an internal AI delivery team to participate?

Many VARs and MSPs begin without a dedicated internal AI delivery team. Instead, they remain customer-facing while leveraging Softura’s AI solutions, delivery expertise, and onshore and offshore support. Based on business needs, partners can choose from co-delivery, white-label, or delivery support models.

What role does Softura play in the engagement?

Softura supports partners through solution architecture, AI delivery, workshop facilitation, governance support, implementation services, and onshore and offshore delivery support. This allows VARs and MSPs to expand AI capabilities while remaining customer-facing without taking on the full execution burden internally.

How do FORGE, PULSE, and Winbase work together?

They are Softura’s proprietary AI solutions designed to help VARs and MSPs identify, prioritize, and deliver AI opportunities more effectively. Winbase helps uncover and structure AI opportunities inside customer accounts. PULSE helps partners organize and prioritize the right use cases, while FORGE supports moving opportunities into delivery and execution. Together, they help move AI conversations into real customer outcomes in a more structured way.

What types of AI opportunities are customers actively exploring?

Many customers are exploring AI opportunities tied to workflow automation, AI copilots, operational efficiency, customer service improvements, document processing, predictive insights, and modernization initiatives. Most of these efforts are focused on solving real business challenges and delivering measurable outcomes. 

Can VARs maintain ownership of the customer relationship?

VARs and MSPs continue to lead the customer relationship while Softura supports the delivery and execution layer behind the engagement. The model is designed to help partners remain customer-facing while expanding AI capabilities and services.

How quickly can VARs begin pursuing opportunities?

VARs can get started through a structured 90-day activation program designed to help move from onboarding to landing the first customer and getting the first AI engagement rolling.

AI opportunities may already exist within your current customer accounts.

Are you positioned to deliver — with Softura’s support?

© 2026 Softura - All Rights Reserved