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VARs: Win $1M - $5M
AI Deals in 2026

Sell AI delivery without building an AI practice.

A 30-minute live session for IT services firms, MSPs, and VARs. See a live AI deal brief built from a cold prospect in 12 minutes. Walk away with the math on adding $1M+ in recurring AI revenue to your portfolio — without hiring AI engineers, building delivery, or owning execution risk.

Date

Thursday, May 21

2026

Time

3:00 PM ET

30 minutes

Format

Live + Q&A

Recording sent after

Live Webinar , Thursday, May 21

Sell AI delivery without building an AI practice — May 21 Webinar
What you'll see

Three things you can't get from a deck.

This isn't a thought-leadership webinar. It's a working session. By the end of 30 minutes you'll have seen a live deal built, the math on partner economics, and a path to add a recurring AI revenue line to your business in 90 days.

01

A live AI deal brief built in 12 minutes.

We'll pick a real prospect from the audience and build a complete deal playbook in real time using Winbase — research, pain quantified in dollars, solution map, and seven sales artifacts. No prep. No rehearsal.

02

The math on $1M+ in recurring AI revenue.

The exact economics of how a Regional partner with five active deals earns $84,000/month — and a Strategic partner earns more. Worked example. No hand-waving. CFO-ready.

03

A 90-day path from signature to first deal.

The day-by-day activation plan that turns a signed partner agreement into your first FORGE proposal in proposal stage. Five phases. Every day has an owner.

The 30-minute agenda

Built for working sales leaders. No filler.

Every minute earns its place. The Winbase live demo at minute 7 is the centerpiece — it's the moment that changes how attendees think about AI sales for the rest of their career.

0:00–0:03

The AI execution gap

Why every reseller has clients asking for AI — and almost none can profitably deliver. The structural problem in the channel right now.

0:03–0:07

The Softura position

FORGE, PULSE, Winbase, ODC, Wintegrity — five pieces wired together. Why no competitor has all of them in one platform for the channel.

0:18–0:23

FORGE delivery + the partner math

How an AI engagement goes from scoping to production in 12 weeks. The 18% / 20% / 22% margin structure. Worked example: five M-tier deals = $84K/month commission.

0:23–0:27

The 90-day activation plan

From signature to first deal in proposal in 90 days. Five phases. What you commit; what we deliver; what success looks like at Day 90.

0:27–0:30

How to apply & live Q&A

Three ways to engage with the partner program. Live questions from registrants. The application form opens immediately after the session.

Who should attend

Built for people who sell IT services. Not for people who buy them.

This webinar is for you if you are:

  • The CEO, COO, or VP Sales of an IT services firm, MSP, or VAR
  • A practice lead evaluating whether to add an AI practice to your portfolio
  • A channel director at a software or hardware vendor exploring AI co-sell
  • A regional reseller with 10–500 employees serving the mid-market
  • A sales leader tired of losing AI conversations to consultancies your clients can't afford

This webinar is not for:

  • End buyers shopping for an AI consulting engagement
  • Job seekers exploring careers in AI
  • Investors evaluating the AI services category
  • Software vendors looking to integrate with FORGE

If you fit one of these, the recording will still be available — but the live Q&A is structured for active partner-prospects with real pipeline questions.

Meet your speakers

Live, on camera. Both speakers stay for full Q&A.

MM
CEO · Softura

Mark Murphy

Founder & CEO, Softura · 20+ years building enterprise software at scale

Mark founded Softura in 2003 and has spent the last two decades building production software for mid-market and enterprise clients across manufacturing, financial services, and healthcare. Softura's offshore delivery model has shipped hundreds of mission-critical applications, and the company's 200+ engineer ODC in Chennai is the foundation that makes the FORGE economics work.

Mark presents the partner program, the economics, and the 90-day activation path. He stays on for the full Q&A — every question gets answered, including the hard ones about commercials and delivery risk.

RR
AI MASTER · SOFTURA

Randy Roberts

AI Master, Softura · Leads FORGE technical delivery and Winbase enablement

Randy runs the technical side of every FORGE engagement and has built more Winbase Solution Spaces than anyone on the team. He's the one who's seen the platform turn cold prospects into deal-ready briefs hundreds of times — and what happens to a partner rep's confidence the first time they see it.

Randy is running the Winbase live demo personally. He'll pick a prospect from the registered audience, build the brief in real time, and walk through every artifact the platform generates. Live demo · no rehearsal · no PowerPoint.

Add AI delivery to your portfolio. Without building it.

Thursday, May 21 · 3:00 PM ET · 30 minutes · Live Q&A · Recording sent to all registrants

Register Here →
75 seats reserved · Limited live attendance
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