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Data & Analytics 101: Everything You Need to Know

The best way to gain business knowledge is to study and analyze vast quantities of analytical data. The process and goals of data analysis may differ for different types of organizations. A manufacturing company may use data analysis to eliminate redundancies in the supply chain and streamline all of their operational processes. A logistics company may use data analysis to enhance its scheduling and routing or to enhance delivery times to cut costs and save millions. Similarly, data analysis in healthcare can help you predict patient behavior to understand what relevant action needs to be taken.

Once you understand where your company is lacking — redundancies, failure of operations, etc. — you can figure out how to overcome those challenges. Similarly, if you know where your company is excelling, you can focus more on those key areas to enhance their benefits.

Let’s look at some of the key concepts related to the subject, such as Data Analytics, Data Science, Data Engineering, Artificial Intelligence and Machine Learning.

Data Analytics

All modern enterprises have to deal with massive loads of data regularly coming in from a variety of sources. Your data can help you gain insight into the workings of your enterprise if you know how to harness and study them effectively. The set of tools that allows you to utilize data effectively is known as Data Analytics.

Data analytics is the use of technologies and methodologies to find patterns in existing data and to chart them in easily understandable terms. It’s the method by which raw data is converted into actionable data. It also enables enterprises to make predictions. By understanding how you functioned in the past and gauging your present state, you can make reasonably accurate predictions for your organization’s future. Once you can predict this future, you can also implement tools and strategies to modify it and ensure a favorable outcome.

Data analytics has been around for decades in one form or the other. Even the most straightforward task of assessing the median age of your customer base is an act of data analysis. However, we are talking about a far more advanced set of tools that can make predictions based on intricate patterns derived from a sample size. Modern enterprises use data analytics to make business intelligence decisions and assess data in real-time.

Furthermore, data analysis — by its very function — is an ever-expanding field in itself. The role of data analysis is to study the past and present to make predictions and advancements for the future. As such, data analysis also turns that frame inwards to continue growing more intelligent.

Data Science

As previously mentioned, data analytics is a constantly evolving field in and of itself. The process of testing, understanding, and experimenting with new technologies and methodologies to enhance data analytics is known as data science. Data science is the process of understanding data analytics to improve it.

Data scientists are those who understand the algorithms that go into data to derive insight and measure their usefulness. Over time, this leads to the development of a more significant set of data analytic tools. Companies that intend to stay ahead of the curve by developing more effective means of analyzing their data should hire data scientists. Data scientists are able to push their analytics capacities.

Data Engineering

Data engineering is vastly undervalued when it comes to harvesting and understanding data, despite being a vital ingredient of the data analysis trifecta. Data engineering enables data to be understood more by merely weeding out or correcting incorrect datasets. It takes random unstructured and almost incoherent sets of data from various sources and compiles them into a unified and easily-understood whole. Data engineering is concerned with ensuring the consistency and accuracy of the presented information.

While the field of data engineering has been around for decades, there is now an increased need for data engineering as organizations now have to contend with larger datasets that are constantly evolving and changing.


Data and analytics is the future of all enterprises — it’s simply too valuable and has too much potential to be ignored. Businesses generate massive amounts of data daily, and it’s impossible to sift through them and make any sense of them without data analysis insights. Without data analytics, you can’t reach ultimate organizational efficiency, customer engagement, or marketing efforts.


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