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How Cloud Technology helps Business to Collaborate

Whether it be between their employees, staff, or customers; all businesses rely on effective collaboration. Regardless of the magnitude of an enterprise, methodical collaboration remains pivotal in achieving a company’s goal. From sharing and evaluating ideas to the evolution of projects, it all comes down to mutual cooperation and teamwork.

With the advancement of enterprise and its needs, requirements of collaboration are changing as well, which has warranted the need for enhanced enterprise collaboration technologies. It doesn't matter if the communication is one-to-one, one-to-many, or many-to-many; new tools and trends have started to develop which modern businesses can't afford to evade.

The aspects that are defining future of enterprise collaboration technology include:

Inclusion through Digital Social Networking

Many businesses are reducing or eliminating their dependency on email for certain aspects of their communication methods in favor of some variation of a social communication platform. This doesn't only allow instant messaging and video communication, but also encourages the inclusion of thought and ideas.

For example, a United Kingdom based restaurant chain named Casual Dining Group which operates more than 300 outlets countrywide has scrapped email for modern collaboration technology by replacing it with Workplace by Facebook.  According to the restaurants Digital Officer, the change has worked wonders for the team.

"It has fostered a healthy sense of competition, created a space to share best practice and garnered an openness and awareness of wider business aims.”

This highlights the shortcomings of the prevailing technology i.e. email and how a newer tech focused on social aspect can bolster employees' morale and motivate them to share their ideas and pursue beneficial changes.

Cloud-Based Applications

Many tech giants such as Microsoft are transitioning away from desktop based software and towards a Software as a Service (SaaS) business model.  While many businesses still rely on locally installed software, an ever increasing rate of change towards cloud based applications is being observed.  Onsite programs require a great number of resources to manage and maintain, adding overhead as well as variable costs.  With the availability increasing and the costs dropping to utilize cloud applications, this change will only increase in the coming years.

With cloud applications, enterprise employees are less restricted as they are able to access the software from anywhere, anytime. Cloud-based solutions are also a great help in maintaining a high level of collaboration, which wasn't possible with local applications.

Work On Mobile

Smartphones have become the extension of us and a company’s workforce. They are everywhere. According to Forrester, 64% of companies are extending their mobility support in reaction to the requests of their employees. It is no surprise that we have stepped into an enterprise world where entities mastering their command over social technologies and 24/7 mobility will be in a better position to achieve targets and sustainable growth.

What mobility and cloud technologies really give is the ability for businesses to carry out operations even if employees are not in the same physical location. These technologies have empowered businesses as well as employees to get the job done from wherever they are.


The future of enterprise collaboration technology is not singular, instead, it’s an intersection of digital socialization, mobility, and cloud-based solutions, which equips the enterprise of tomorrow with all the right tools to target its goals and objectives without any restraints.

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