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A World-Class Company, Developing World-Class Software, with World-Class Talent

Sr. Marketing Content Writer

Department

.NET MAUI Senior Developer

Experience

5 - 7 years

Location

Chennai/Remote

Summary

Softura is seeking a talented and experienced Marketing Content Writer to join our dynamic team. The ideal candidate will have a passion for creating compelling content that resonates with our target audience. In this role, you will leverage your expertise in content marketing, combined with a strong understanding of AI tools and their applications, to produce high-quality content across various channels.

Responsibilities

  • Research, write, and edit high-quality content for various marketing channels, including blog posts, website copy, email campaigns, social media posts, white papers, case studies, and more.
  • Develop and implement content strategies that align with business objectives and target audience needs.
  • Conduct thorough keyword research and implement SEO best practices to optimize content for search engines.
  • Collaborate with internal teams (marketing, sales, subject matter experts) to gather information and ensure content aligns with brand guidelines.
  • Leverage AI writing tools effectively assist with content creation, research, and ideation, while maintaining high-quality standards and ensuring human oversight.
  • Analyze content performance using data and insights to identify areas for improvement and optimize future campaigns.
  • Stay abreast of software industry trends, emerging technologies (including AI), and best practices in content marketing.
  • Maintain a consistent brand voice and tone across all marketing channels.

Skills and Qualifications

  • 5-7 years of experience as a Marketing Content Writer or a similar role. 
  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field. 
  • Proven ability to create high-quality, engaging, and informative content across various formats. 
  • Strong research, analytical, and problem-solving skills. 
  • Excellent written and verbal communication skills. 
  • Experience with SEO best practices and keyword research. 
  • Proficiency in content management systems (CMS). 
  • Familiarity with AI writing tools (e.g., Jasper, Copy.ai, ChatGPT) and their applications in content creation. 
  • Ability to work independently and as part of a team. 
  • Strong organizational and time-management skills. 
  • A portfolio of work demonstrating strong writing and content creation skills.

Good to have

  • Experience with social media marketing and content strategy. 
  • Knowledge of content marketing analytics and reporting. 
  • Experience working in the IT/software industry.

Apply Now

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