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Role of User Interface (UI) and User Experience (UX) Design In Creating Engaging Mobile Apps

Role of User Interface (UI) and User Experience (UX) Design In Creating Engaging Mobile Apps

Have you downloaded a new app just to discover that it’s incredibly difficult to navigate or get the results you need without finding a workaround? You’ve experienced an inadequate user experience, also known as UI/UX. According to Statista, the mobile app market continues to grow at a rapid pace. Mobile apps have become a powerful marketing approach for businesses since they help companies promote their brand effectively. The competitive market, however, does not allow all companies to thrive. So, what can businesses do to ensure their mobile app gains a competitive edge and customers use it effectively?

A good UI/UX design? Let's find out!

Today's most successful mobile apps can be attributed to the User Interface (UI) and User Experience (UX) design techniques involved in the mobile app development process. Mobile app development is an effective solution for businesses wanting to connect with potential customers and maximize operational efficiency.

Popular Use Case of Google Maps that Gained Popularity for its Good UI/UX Design

When choosing a well-designed navigation app, Google Maps is the preferred choice among users. Why is that? It’s simple, you get the information you need with a few clicks, and it’s a clean interface. According to Statista, in 2021, Google Maps was the most downloaded app with 25.4 Million users, followed by Waze and GPS Maps with 13.4 Million and 1.5 Million downloads, respectively. The user interface (UI) is elegant, easy, and simple for users to understand and navigate, while the user experience (UX) is simple and provides straightforward usability.

Top Reasons Why Your App needs an Efficient Ul/UX design

Enhances Customer Satisfaction With Improved ROI

Consumer behavior constantly changes as new information, content/services, and experiences become more widely available across geographies and cultures. As a result, having an app with technical capabilities and user experience touchpoints gives customers a reason to stay and not move to something new and better. Application investments generate long-term results when consumers’ experience is excellent while interacting with an app.

According to Andrew Klein from Softura, entrepreneurs that overlook their mobile application’s UI/UX design are the ones that customers miss out on. For better ROI, consider consumer experience first, then the rest.

Creates a Brand that Leaves a Powerful Impact

Mobile apps are the most efficient way to sell a brand. More than the appearance and feel, they require apps to communicate their brand’s goals and values to their clients in a subtle way. A ride-sharing app such as Uber, for example, has a UI/UX focused on functionality, rapid accessibility, notifications, and simple yet quick payments, rather than lengthy (and time-consuming) animation visuals or showing the locations they serve. Mobile apps with user experiences focused on the brand's unique selling point eventually increase consumer loyalty and trust.

Ensures Smooth Usability

A mobile app should be simple to use and navigate. The objective is to help users navigate where they want to go within an app. It necessitates a fine balance of creativity and usability, which can be easily accomplished with UI/UX design. The application's efficiency and visual appeal are improved through UI/UX. A good UI/UX design doesn't confuse users while they use an application.

Saves Time and Costs

A mobile application that doesn’t have an efficient UI/UX design will result in consumers facing difficulty navigating through an app and will require frequent updates and upgrades that can be challenging. A great UI/UX mobile app design tends to have low development costs since it won’t require regular upgrades, saving an owner and users’ time and money.

Customer Success Story – How Softura Built a New Version of Legacy App for iOS and Android


One of Softura's clients runs employee benefits management services for companies in the United States. The organization approached Softura with an idea to modernize its legacy app.


Softura used an onshore-offshore blended delivery model to create a new version of the mobile app (for Android and iOS) with Xamarin. We studied existing and expected user behavior to build a visually appealing and unified user experience. The app's visual design adhered to the company's branding criteria. The app's primary features included Registration, Biometric Log-in, Multifactor Authentication, and uploading documentation from the device file system or photo capture.

Mobile App UI UX Design Tools to Use in 2023

Various mobile app design techniques and tools help designers develop prototypes and sketch attractive application wireframes, bringing them to life. Here are some of the top mobile application design tools for 2023:


An iOS-based vector-based drawing tool primarily used for screen design. With its libraries, users may create, update, and share a single source for a specific design component. Sync Cloud makes it simple to share symbols and styles across several documents. Sketch also includes a plethora of useful plugins.

Adobe XD

This powerful tool lets you quickly create and share user interfaces and experiences. It is a sophisticated and user-friendly vector-based design tool for creating websites, mobile apps, and games.


Balsamiq Cloud is a user interface design application that helps create wireframes. It can be used to make digital sketches of an app's idea or concept and encourage conversation and comprehension before writing any code.


Figma is a design application that works with Safari, Firefox, Edge, and Chrome. This browser-based application enables designers to generate prototypes and app UI designs rapidly.


InVision is a mobile app design tool created for designers. The app works with the following browsers: Microsoft Edge, Firefox, Internet Explorer, Chrome, and Safari. InVision is one of the world's most excellent mobile app design tools, helping design conveniently and faster.

Top Design Principles to Follow

F-shape and Z-shape Patterns (360)

A good mobile app design is crucial since it immediately directs viewers' attention to the essentials. Designers commonly employ two well-known layouts for this: the F-shape and the Z-shape. The F-layout is best suited for app displays that contain vast amounts of content, such as resources or help articles. The Z-layout is best suited for visual and copy pages, such as app home screens. However, using both Z-shape and F-shape patterns simultaneously can help users smoothly navigate the app.

Layout Scanning Patterns

Predictable Navigation Design

If users have to contemplate how to navigate within the app, they're more likely to disengage, close the app and look for other options. Navigation on mobile apps needs to be more intuitive. Users should be able to identify how to get around a mobile app quickly. It can be achieved using recognizable icons, such as a HOME icon for the home screen, a chat bubble for messaging, etc., and recognizable design patterns, like hamburger menus. Let's take an example of a popular social media networking app - Facebook. The networking app uses a top and a bottom navigation bar and a hamburger menu.

Simple individual screens

Consumers demand an app with a lot of features without making it too complicated. For this, the best approach is to have several screens. For example, while creating an account on a desktop, you'll frequently be presented with a long-form with several fields. Doing so on a small mobile screen can be highly frustrating for a user. Instead, divide it into many screens with no more than one or two fields per screen. Consider Masterclass, a software with a fantastic onboarding approach for new users divided into numerous screens. Each panel displays critical characteristics while allowing users to explore the app or log in.


It is another essential UX design principle. Do not deviate from the "established norms" people are accustomed to. That is the first step in maintaining consistency in your UX design. Following that, you must ensure that your design is uniform across all your touchpoints. That is, your mobile app, tablet app, website design, and mobile app design should all be consistent. For example, Slack for business messaging. The app's mobile, desktop, and web versions provide a consistent user experience. Slack guarantees that customers have a consistent experience while using the app across numerous devices and that they do not have to memorize the design each time.

UI/UX Best Practices Business Leaders Must Know

Use of Standard Elements

Mobile app users can save time by using familiar aspects of an app. They can learn the app quickly and without getting confused. Elements such as buttons, icons, colors, and symbols should be developed similarly to how they are in most apps. The faster users learn how to use the app, the more likely they will like it.

Hire the Right UI and UX Designer

Having an expert hand is highly recommended for mobile app user interface (UI) and user experience (UX) design. You can also outsource a mobile app development company for your app to ensure the UI UX designs are on point. The UI UX designers should be familiar with end-to-end user interactions and capable of incorporating them within an app.

Don't Hinder the Speed of an App

The app's speed is just as essential as its design. Most companies frequently make this error, believing that the app's design is all that is required to attract users. However[AR1] [RB2] , the app's functionality is equally important. The mobile app must be fast and have a solid mobile application UI design.

Keep it Simple

Users appreciate an app's simplicity, just like the look and feel of the overall app. Complicated designs render app users confused or enraged. It has also been observed that apps with basic designs have more users than those with complex structures. So, it's recommended to have an app that is simple to use and easy to navigate.

The Gist

The success and popularity of your mobile application are entirely reliant on its User Interface (UI) and User Experience (UX). An app must engage users and cater to their needs. End users are likely to come back to your app if there:

  • Experience in navigating your app was great in the first place

  • Understanding about the application was good

  • Task was completed in the first place, without disruption

So, understand your audience's preferences and incorporate them into your application through effective UI/UX design.

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